Childcare is booming. In fact, anything to do with making childcare easier for modern parents to juggle their lives; is booming.

According to latest statistics, a growing percentage of children have both working parents. And they’ll be the first to tell you it’s not easy being working parents, which is why childcare has a steady increase in demand. Parents are asking more questions about early education. They are becoming more informed about the different curriculum choices available. And the demand of quality childcare has grown tremendously during last decade.

Childcare professionals have in the recent past found interesting ways to market their brands pillared around these 3 dimensions

• Communicating their approach — why their service, and what is unique they are offering
• Providing best curriculum, approach and process to parents to have more interest
• Most of the parents really do want to know why preschools are passionate, and what special they are offering. How parents are going to get involved in the programs, what are the extracurricular activities they plan etc.

It’s not easy for parents to make the right choices in early education, and these young marketing professionals are supporting the young parents by making childcare choices easy for them.

Neeraj Garg, Chief Business Officer at Mindseed Preschool & Daycare

Neeraj Garg has been leading all aspects of Mindseed Learning business that supports revenue growth. Leading a team of 100+ Educators and Professionals, who are driven to change the way kids learn. He emphasises the concept that “No two kids are same, so why they should learn the same thing , same way at same pace?” At Mindseed we’re determined to shift the axis of education from age old mass delivery (factory model) to a personalized one- based on kids’ skill and interest level, thus making learning more engaging and fun. Register here for more details.

Purvesh Sharma, Co-Founder & COO at Footprints Childcare

Purvesh Sharma(COO) of Footprints started his childcare venture almost 6 years back with his friends. At Footprints Childcare, they combined technology with a proven curriculum to provide children a holistic, world-class care experience. CCTVs in every classroom, stream videos live to parents through a mobile app and this is one amongst many features that helps parents know what kids are doing in classroom. Purvesh with his team of marketing professionals is emphasising their pioneer transparent childcare approach in all their marketing communication. Register here for more details.

Neha Myer, Head -Marketing- KLAY Prep Schools & Daycare

Neha Myer has been working with KLAY since last few years and has seen the brand grow phenomenally. Apart from offering quality early childcare education and care, a lot of their marketing communication is aimed towards the cause of bringing women back to work. With 100 centres across India, 6000+ children under their care and 10000 happy parents, KLAY and TLC have been working with multiple corporates to provide childcare solutions that best suits their needs. Register here for more details.

Soumya Prakash, Head Sales & Marketing Maple Bear Canadian Preschool & Daycare

Soumya leads sales and marketing efforts for Maple Bear South Asia and is instrumental in building marketing communication around curriculum, safety and global influence to support parents to take the right choices. Maple Bear has 350+ schools worldwide, including 100+ Schools with over 6500 students in the South Asia region itself and rapidly expanding. Maple Bear focuses on the social, cognitive and theoretical development of each child while allowing him or her atmosphere, which aids individual discovery and offers new experiences. They ensure that the child is stimulated to think while having fun, have specially designed the teaching methodology and curriculum. Register here for more details.

Sohil Virani, Head Franchise at The Learning Curve Preschool& Daycare

Sohil leads all business expansion efforts and key marketing interventions for partners of The learning curve, and believes partner marketing & management is one of the most important aspects to ensure quality childcare. He has been working for “The Learning Curve” from 2013 for expansion of its pre-school network across India & abroad. The Learning Curve’s Preschool and Daycare has a world‐class curriculum, well‐trained teachers, top‐of‐the‐line infrastructure, meals planned by a nutritionist and the security that every child deserves. To the parent, they offer complete peace of mind that your child is happily occupied and learning well and is cared for in a professional and secure environment and provide an option to peek into your child’s classroom directly from your smartphone, tablet or laptop. Register here for more details.

Allan Mackay, Manager – Business Development at Safari Kid International Preschool

Allan has over 12 years of experience in the service industry with a global perspective. He believes in emphasising & marketing the brand’s zeal and passion to service customers and that is the reason Safari Kids has a huge loyal parental base . Safari Kid works with more than 3000 children annually and for over 15,000 families. Safari Kid nursery programs are customized for the learning curve of each child and develop critical cognitive, social, emotional, physical, creative and reasoning skills in children below the age of seven years. They are grooming kids to stand out as leaders and problem solvers in any group. Register here for more details.

Pranab Saxena,Head –Business Development, Sales & Marketing – India at Ipsaa Day Care

Pranab Leads the corporate tie-ups vertical across all spheres for Ipsaa Preschool & Daycare. Ipsaa is a Sanskrit word that means “Wish”. It reflects every parent’s wish to inspire the magic inherent in their children. IPSAA’s Mission is “To provide a place for children that gives them a safe, loving environment and peace of mind to their parents.” IPSAA’s Vision is “To provide a professionally managed home away from home to the children, so that parents can focus on their professional life and spend quality time with their children when they are home from Ipsaa.” Our mission and vision define a large part of our communication and marketing themes for consumers and corporates. Register here for more details.

With direct and thorough marketing communication, increasingly parents are taking the right childcare choices.