Last Year, we had a rather interesting experiment at ProEves. \u00a0We were in the midst of debating our solution on Maternity and Gender Diversity for our corporate clients, and as part of that ideation we decided to do a small exercise. We asked all our women team members to reflect for 15 minutes and come up with any Gender bias they may have faced in the corporate world.<\/p>\n
We were using this experiment to understand whether Gender Bias exists in our mind, and we force it on the working women who might be happy and content in their corporate life, or do women actually internalise the Gender Bias they face. This is the reason; we gave only limited time, and didn\u2019t want them to think and over think and create a Bias.<\/p>\n
The\u00a0Result
\nWell the result didn\u2019t surprise us, \u00a0infact it proved that most women do internalise \u00a0and live with Gender Bias at work place. \u00a0We had our team highlight salary, stereotype and maternal bias. (Pics attached)<\/p>\n
As a team we took some time to document the clear biases that Women typically face \u2013<\/p>\n
1.Stereotype Bias<\/strong> \u2013 These biases are based on different physical, mental, and emotional characteristics to the two sexes. \u00a0E.g. Sales job is for men as it involves more physical hardship.<\/p>\n 2.Maternal Bias<\/strong> \u2013 Expecting or Working mothers are perceived as less committed to career advancement, less willing to take on additional work than women with no children.<\/p>\n 3.Prove it Again<\/strong> – Women are held to a higher standard than men and must continually prove themselves. Women are promoted on performance, while men are promoted on potential.<\/p>\n 4.The Agentic Bias<\/strong> – Success and likeability are negatively correlated for women. Men are likely to be agentic which means strong, forceful, aggressive, competent and successful . When women display agentic characteristics they are perceived negatively.<\/p>\n 5.Tug-of-War<\/strong> – \u00a0Studies show that women who have encountered discrimination early in their careers want other younger women also go through the same.<\/p>\n 6.Self Limiting Bias<\/strong> \u2013 Women have stereotypes about their own talents, capacities, opportunities because they are a woman. Research shows that men apply for jobs even if they are 60% fit compared to women who typically don\u2019t apply until they feel they meet 100 percent of the criteria.<\/p>\n Well our experiment proved Gender Bias exists, and we at ProEves will keep working in the space of Childcare, Maternity and Diversity to address such biases in the corporate world and life.<\/p>\n About\u00a0Author <\/strong><\/p>\n Ketika\u00a0Kapoor\u00a0is\u00a0Co-Founder\u00a0and\u00a0CEO\u00a0of\u00a0ProEves.<\/strong> Last Year, we had a rather interesting experiment at ProEves. \u00a0We were in the midst of debating…<\/p>\n","protected":false},"author":1,"featured_media":3425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
\nProEves is a \u00a0Childcare, Maternity and Diversity solutions company. We want to support working parents and mothers with childcare decisions, by providing them access to credible, accessible and flexible daycare centres. Increasingly we are working with organizations to provide \u00a0accessible childcare and parenting \u00a0support to their employees.<\/p>\n","protected":false},"excerpt":{"rendered":"