{"id":1827,"date":"2017-04-10T05:00:56","date_gmt":"2017-04-09T23:30:56","guid":{"rendered":"http:\/\/www.proeves.com\/blog\/?p=1827"},"modified":"2017-04-10T00:12:18","modified_gmt":"2017-04-09T18:42:18","slug":"this-mom-duo-makes-kids-want-to-eat-healthier-food-slurrpp","status":"publish","type":"post","link":"https:\/\/www.proeves.com\/blog\/index.php\/2017\/04\/10\/this-mom-duo-makes-kids-want-to-eat-healthier-food-slurrpp\/","title":{"rendered":"This mom duo makes kids want to eat healthier food ! Slurrpp !\u00a0"},"content":{"rendered":"

Let’s hear from\u00a0Shauravi\u00a0Malik and\u00a0Meghana\u00a0Narayan, co-founders \u00a0of\u00a0Slurrp\u00a0Farm,\u00a0a brand which makes\u00a0nutritious foods and is changing the way we feed our children.<\/p>\n

Slurrp\u00a0Farm, the name itself is unique. What’s the story behind it?<\/strong><\/p>\n

Umang\u00a0(the person behind the\u00a0Slurrp\u00a0Farm branding),\u00a0Meghana and\u00a0I were sitting around a table and we were just being silly and writing down words that we felt were evocative and memorable. Suddenly\u00a0Umang\u00a0made a very loud SLURRRRPPPPING sound, and we all had a silly grin on our faces – We just knew we had the word we all loved!<\/p>\n

Also, at\u00a0the time we were planning to launch with wet fruit and vegetable purees in a\u00a0squeezy\u00a0pouch. Luckily\u00a0Slurrp\u00a0has an overall satisfying sound to it (not just associated with only a puree pouch).<\/p>\n

And then we added Farm to it (for a few simple reasons) – the\u00a0Slurrp\u00a0Farm Family of animals\u00a0are\u00a0what brings the brand alive for children! They are not farm animals, but Indian animals that we all love – A Monkey, An Elephant, A Rhino, A Crocodile, A Tiger, A Bear and A Parrot. And their stories are going to enchant your kids!<\/p>\n

How did you get together to create this idea of a children focused food brand ?<\/strong><\/p>\n

Before we started\u00a0Slurrp\u00a0Farm together,\u00a0Meghana\u00a0used to lead the public health\u00a0practise\u00a0at McKinsey India. She has an MBA from Harvard Business School, was a Rhodes Scholar at Oxford University and has a Computer Science Engineering degree from Bangalore University.\u00a0Shauravi\u00a0used to work for Sir Richard Branson’s Group Holding entity at the Virgin Group in London, and in the Consumer, Healthcare and Retail Investment Banking team, as well as the Leveraged Finance and Restructuring Advisory team at JP Morgan in London. She has studied Economics at Cambridge University and at St. Stephen’s College in Delhi University.<\/p>\n

How we met each other was serendipitous. A mutual friend asked\u00a0Shauravi\u00a0to go for\u00a0Meghana’s\u00a0Diwali dinner. Needless to say, the food was yum! This led to much more cooking, eating, laughter and fun business ideas. When we had our own children, we felt an acute need for food options where we could just understand the ingredients at the back of the label and trust them to not be junk food. And so\u00a0Slurrp\u00a0Farm was born from the kitchen of two\u00a0mothers\u00a0who love to cook.<\/p>\n

We are passionate about raising awareness of healthy eating for children and giving busy parents like us, the convenience needed in terms of being able to find food options which are as good as what we would make at home.\u00a0Slurrp\u00a0Farm is now a leading young Indian food brand attempting to change the way young kids are eating around India. We currently make cereals and cookies for kids, but we have a whole lot of other fun food ideas brewing in the\u00a0Slurrp\u00a0Farm kitchen for a much wider range of audience!\u00a0Breakfast and snack options for children; Prenatal, postnatal and getting back in shape for mothers and Nutrition options for elderly people.<\/p>\n

In the long term, we want to drive an\u00a0inflexion,\u00a0or a REAL change in the health food market: Our intention is to be market-makers who create a bottom-up market for this. The contamination at every level is having frightening repercussions on societal health outcomes. Not little tweaks which are about replacing ingredient X with ingredient Y. But the fundamental notion that drives us is that we need to eat like our grandparents did.\u00a0The food options that we make available on a shelf, are the same as what it would be if we were to make it at home.\u00a0As consumers, we are all poor on time, but that doesn’t mean we should compromise on food ingredient quality. There have been tremendous improvements in packaging which we have used and will use to support us in this\u00a0endeavor.<\/p>\n

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How do you create these products and ensure that children will like them?<\/strong><\/p>\n

We truly believe that healthy food, tasty food and attractive food need not exist on different planets!\u00a0While the basis of the recipes came from our families, we have worked out the right proportion for our audience by consulting\u00a0indusrty\u00a0specialists, nutritionists and pediatricians.<\/p>\n

Also,\u00a0we have been very conscientious about getting the nutritional component right – Once children get used to eating well from the start, they carry that forward on their own.\u00a0We have been able to start with a clean slate \u2013 No\u00a0transfat\u2013\u00a0ie\u00a0no\u00a0dalda\u00a0or edible vegetable oils or hydrogenated fats, no palm oil, no invert syrup or golden syrup, no high fructose corn syrup, little to no\u00a0maida.<\/p>\n

The owner and\u00a0Chef of Smitten Bakery,\u00a0Mandakini\u00a0Gupta\u00a0worked on the\u00a0Slurrp\u00a0Farm cookie recipes and narrowed them down to seven\u00a0flavours. We then decided to let their customers take the final call, so we wrote a letter to 200 parents in a play school asking permission for their children to try\u00a0SlurrpFarm cookies. We all had our personal\u00a0favorites\u00a0in those seven versions. The kids were honest about the ones they liked, and they chose the three\u00a0flavours\u00a0you see on the website today. In fact, one of our\u00a0favourite\u00a0was not on that final list. \ud83d\ude42<\/p>\n

What about your brand makes you most proud?<\/strong><\/p>\n

We want to engage with kids and families by communicating with them through our unique (and if we may say so ourselves \u2013 beautiful!) brand identity, which we have worked SO very hard on. When a customer holds a\u00a0Slurrp\u00a0Farm product in their hand \u2013 we want them to feel tremendous pride at holding a beautiful Made in India product in their hands. We don’t need to import food for our children from elsewhere. To incorporate Indian food traditions into the recipes, use the best possible ingredients, create a global identity, and still be priced at an Indian price point.<\/p>\n

What do you do for me time to relax and recharge the batteries?<\/strong><\/p>\n

Meghana: Hiking in the hills when I can. Handloom obsession and saris! Watch\u00a0Masterchef, get inspired and cook elaborate meals for friends and family – I genuinely find that\u00a0energizesme! Wine, laughter and good food is what always makes my day.<\/p>\n

Shauravi: Seeing Contemporary Art and Handmade Textiles. I love reading but work is so all consuming nowadays that I read to my son when I can instead and\u00a0its\u00a0really fun at this age!\u00a0Eating, with family and friends.\u00a0Meghana\u00a0and I have a firm foodie friendship, before a work partnership.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s hear from\u00a0Shauravi\u00a0Malik and\u00a0Meghana\u00a0Narayan, co-founders \u00a0of\u00a0Slurrp\u00a0Farm,\u00a0a brand which makes\u00a0nutritious foods and is changing the way we feed…<\/p>\n","protected":false},"author":1,"featured_media":1830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThis mom duo makes kids want to eat healthier food ! 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