{"id":1591,"date":"2017-03-06T01:02:30","date_gmt":"2017-03-05T19:32:30","guid":{"rendered":"http:\/\/www.proeves.com\/blog\/?p=1591"},"modified":"2017-03-07T09:01:07","modified_gmt":"2017-03-07T03:31:07","slug":"a-toy-which-is-reducing-childrens-screen-time-brought-by-this-bold-eve","status":"publish","type":"post","link":"https:\/\/www.proeves.com\/blog\/index.php\/2017\/03\/06\/a-toy-which-is-reducing-childrens-screen-time-brought-by-this-bold-eve\/","title":{"rendered":"A toy which is reducing children’s screen time – Brought by this Bold Eve"},"content":{"rendered":"

Engage! Explore! Innovate! Fun with toys! Learn with toys!<\/p>\n

Bhuvaneshwari K, a Telecommunication Engineer by profession created GEL Gifts<\/a> where you will get GELMag\u00a0a creative toy which is reducing screen time for kids.<\/p>\n

How did you get introduced to Gelmag (which is a big hit in the market)?<\/strong><\/p>\n

My son Nilavan got an expensive “Magnetic Blocks toy” as a gift when he was around 2.4 years old in UAE. Seeing it at that time only I knew this particular toy is just not like every other toy. And my guess was right. Almost everyday I could see my little one playing with it and he wasn’t getting bored at all. So, we started to allocate time for playing with this toy everyday. Then we started watching a lot of YouTube videos to create new structures daily. Every minute playing with it was fun. One day my son used to sort all similar colored blocks on one side, and on another day he would just name all the colors and show off that he knows colors. He built houses for all his tiny dinosaur friends and at times made big parking lots for his cute cars. The structures we built everyday from Rockets, fish, ball, heart, small Car, big Car, Palace, forts to spaceship etc. Oh my !! the list is long.\u00a0 I was amazed seeing how versatile this toy was and how nice it would be if every kid had this. \u00a0So I started my research.<\/p>\n

In India a 20 pieces magnetic blocks set on online shopping stores costed approximately 2200 INR . And the beauty of “magnetic blocks\/ tiles game” is if you have more pieces it will be more fun else you \u00a0will be stuck with creating same design and structures. Hence at least a 50 pieces set should be given to a child to explore a lot and broaden the imagination. I decided this innovative toy should become every kids’ toy. I decided to design the number of blocks needed and other accessories for the magna blocks to be interesting for kids on long term and came to a conclusion that a 60 pieces set will keep a kid engaged for a longer time.<\/p>\n

I wanted to manufacture this toy\u00a0 in India but the budget and manpower factors made me decide to choose a partner in China. I went to China with my little one on my back .Yes! With a baby carrier and my husband took 7 days leave just to be with my child when I used to go to meet potential business partners. I had to take my son with me because I was breastfeeding him and this little fellow had never been away from me.<\/p>\n

I didn’t know the language or the routes and I just went to China with very little knowledge. I know all my decisions were impulse. But I was sure this trip would make me stronger. I always wondered how Western country toys have higher safety standards than Indian toys? I decided if I want to sell this toy I will make sure this has the international safety standard EN 71 Certification (European Nations safety test on toys).<\/p>\n

I not only got a big manufacturer as a partner but also got the certification. I was happy I was able to launch “GeLMaG” for the best and affordable price for all the Indian parents. My hubby who works in Dubai and Parents were pillars of support even though they were unsure about my actions.\u00a0 I am in India for past six months working on this project. I am sure my project is a winning project because I am a parent and I can guess at least a bit how my fellow parents and kids would love this Toy.<\/p>\n

Video Link<\/a><\/p>\n

The journey wouldn’t have been easy. What are some of the bold steps you’ve taken ?<\/strong><\/p>\n

I dreamt about setting up my own venture and my little one showed me the path by loving the toys I got for him.\u00a0So that’s where the idea popped up and that was the seed for this business. \u00a0However, I faced\u00a0some hurdles.<\/p>\n